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Company and Market Analysis

Strategic and Competitive Analysis

Greater competition in the professional services marketplace has driven the demand for high quality analysis and insight. At the same time, the increase in online information tools has enabled researchers and librarians to potentially increase the level of value they are able to add to their research. To do so effectively, a process and tools are required. This one-day course is designed to equip delegates with applied knowledge of the most popular business analysis tools, enabling them to provide such value-added research and analysis.


The style will be as interactive as possible.

Each model is explained and discussed with the group. Case studies and current business issues are used to bring the strategy tools to life.

In most cases, there will then be an opportunity to put this knowledge into practice immediately using case studies, utilising information in the public domain. As well as the resulting findings themselves, delegates will be given the opportunity to discuss how helpful they found each model to be.

This delivery will be supported by a robust course notebook with relevant slides, models and examples to take away, together with further reading suggestions.

Who Should Attend?

The course is designed for anyone with a basic knowledge of business. It can be very useful for anyone interested in profiling companies, evaluating M&A opportunities and analysing competitors.

  • Overview of key business fundamentals related to strategic and competitive analysis.
  • Practical experience in deploying key strategy tools.
  • Understanding of the techniques for analysing both the internal operations of a company and the environment in which it operates.
  • Templates for delegates to create their own analysis.
Outline Structure
  • Introduction
  • Objectives
  • Benefits
  • Business Fundamentals
  • Strategy Toolkit – including Porter’s five forces, defining competition, PESTEL/STEEP, strategic matrices, SWOT, key performance indicators, critical success factors, benchmarking, value chain, marketing mix, generic strategies and the corporate restructuring hexagon.
  • Pulling it all Together – report structuring
  • Conclusion and Actions